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How can the entrepreneurs improve their end user engagement

Marketers have however realized that until and unless there is an end-user engagement,the brands do not really stand a chance in order to connect with its audienceThe question which comes in every entrepreneur's mind is whether seeking an end-userengagement in today's environment of information overload and digitization be consideredas a distant reality. Whether the marketers who are scouting for an alternative onlinemedium for the purpose of promoting the the brands aim in incentivizing the end users .Whether incentivizing the end user be considered as the new trend for engagement?The purpose of this article is to make the reader aware of the fact as to how can theentrepreneur’s improve their end user engagement .Nowadays , the brands everywhere are however trying to grab the attention of its user baseby however packaging all the possible product information which is in a limited space ortime frame (read advertising), bombarding the audience with its unwanted information andoffers, which are however hopeful of catching the eyeballs and also possibly generating therevenue.In our time which is overloaded by information and hectic lifestyle, there is however hardlyany time in order to ponder on any kind of promotional material which is available on thenumerous platforms until and unless there is however a specific need for the productpurchase or knowledge. In that very case, there are thus over dozens of articles which arehowever available online that however review the products or services and also providesimilar product comparisons. Nonetheless, advertisement as a medium is considered as animportant aspect of brand promotion and it is irrespective of the promotional platforms.On the other hand, the digitization's impact on our everyday life is thus very evident with ourdependency which is on the smartphone usage. From the basic grocery shopping tobanking, smartphones today provide result in providing all the possible avenues for thesmart utilization of time and efforts. With over 300 million smartphone users which are inIndia, marketers are thus now generously diverting their budgets towards the digitalplatforms however hoping in order to connect with their audience, and thus for the past fewyears, the overall spend on the digital platforms by the marketers has however onlyresulted in seeing an upward trend.Also all the brands aims on focusing On the end-user engagement"Marketers are thus forever looking at the newer promotional platforms in order to build asustainable model that however drives higher ROI and the new contest driven promotionalplatforms/apps are however providing them with the direct consumer connect, measurablecampaign, location, period & also an audience based activity".Many brands also thus now focus on an end-user engagement as the marketers have thusrealized that unless there is an end-user engagement, brands generally do not stand achance in order to connect with its audience and also any quantum of spend on advertisingand also other promotional platforms do not also ensure the desired outcomes.Also the other important user engagement tools like the Loyalty programmes are howevereffective only if the end users thus believe it to be so. Many of the marketers are howeverof the belief that 'brand loyalty' as a concept is now dead and an effective user engagementtools are thus still evolving.User engagement however as a concept also holds more relevance today with theincreased digitization and also the fiercely growing competition amongst the marketers.Multiple media platforms, the growing smartphone usage and also 'me too' apps havehowever crowded the mind space of the users.Lately , there has been a new trend of incentivizingMany of the marketers are thus now trying the newly conceived contest linked userengagement tool wherein the participants are however incentivized for their participation.This new engagement tool, which is however either website or an app, is thus designed asinformation-based, contest-driven advertising/promotional platform that howeverincentivizes the users for their every action with expensive and branded gifts that arehowever ranging from online vouchers, two wheelers, smartphones to the smart televisions.For the brands, this thus becomes a unique platform as it however results in providingproduct information, instant audience connects, is thus measurable . It can however eitherbe location or audience specific and is thus considered as an inexpensive medium incomparison to other the traditional or digital platforms.For the users, it is thus a contest that is however based on the simple information that thusallows them to win the expensive items. In order to encourage self-participation, the mediumis required to be incentivized for the valuable time which is thus spent with the interestingoffers that however constantly appeal to the audience.Market ScenarioAlso , the market growth in this segment is however slow but is also continuously growingwith the youth as its prime audience. Since these platforms are thus free for use and alsoprovide expensive gratification, the word of mouth publicity of such kind of platforms ishowever higher amongst its audience.In a nation like India, which is however youth dominated with nearly 50% of its populationbelow the age of 25 and also however more than 65% below the age of 35, apps/platformslike these however provide the marketers with time bound, location based andalsoinformation driven promotional activity with the measurable outcomes in order tounderstand the impact of their campaign.However The growth potential for such kind of platforms can thus be a direct comparison tothe digital advertising with the potential of however surpassing them due to the importantfactors such as self-participation, higher user engagement, end-user incentivizing, the lowcost of participation and also high returns on investment.When it is compared to pure selling on an online medium, the advertisers are needed toreverse their ideology of 'view and buy' to however 'win or buy' for thus a far more effectivecommunication in the crowded marketplace.If it is however presented properly, it also offers the marketers a direct consumer connectand also a great opportunity however for a more meaningful consumer-brand engagement.This article has been contributed by Simmi Setia, Content Writer at LegalRaasta, an online portal for Section 8 company registration, Nidhi company registration, IEC registrationAbout LegalRaastaLegalRaasta is a technology platform to simplify legal and business related matters. We are committed to helping startups and small business owners in solving legal compliance related to starting and running their business.Our mission is to offer affordable, quick and automated professional services to clients. Through technology, we bring numerous government/ legal forms at one place and have simplified them to be fully understood by common man.Our Services Business LoanNRI ReturnRevise Income Tax ReturnBusiness Income ReturnBulk Return FilingFSSAI Food LicenseISO RegistrationLLP RegistrationMSME RegistrationPatent RegistrationImporter Exporter CodeApply Trademark OnlineESI RegistrationCopyright Registration
by legalraasta | 2017-07-10 19:45 | Business